Director of Marketing & Communications

Job description

Informatic Concepts is recruiting a strategic and creative Director of Marketing & Communications who will strategically create and implement a comprehensive integrated marketing strategy for the organization with a focus on overall branding, communications, public relations, storytelling, audience engagement, and outreach with a goal of increasing admissions and sales within all facets of the organization. Cross-departmental collaboration, and external relationship management with community organizations, media partners, vendors, agencies, and designers is integral to this role.

Essential Functions:

Marketing Strategy, Campaigns, Public Relations & Communications

  • Create an Integrated marketing strategy that aligns with organizations strategic need
  • Coordinate overall marketing strategies and timelines for all exhibitions, programs, development efforts, events, products, event rentals, and services
  • Utilize storytelling in a creative and impactful way to illustrate our brand, purpose, and who we are
  • Develop systems for marketing project management, setting project management schedules
  • Set and monitor campaign effectiveness for all marketing campaigns
  • Increase and manage the organization’s relationships with local and regional media channels
  • Ensure effective segmentation and consistent use of of email lists for email marketing, e-blasts and newsletters, through MailChimp and other digital communication channels
  • Spearhead content for all digital channels and non-digital collateral prior to final approval
  • Work with various staff to gather and determine the appropriate language for promotion and advertising of exhibitions, memberships, public programs, education programs and museum store merchandise
  • Monitor and tastefully respond to feedback on various review platforms such as Google, Yelp, and TripAdvisor; gather customer feedback regularly from Visitor Experience team

Brand Awareness, Design, and Content Creation
• Brainstorm and create printed collateral, digital designs and content that illustrates, captures, and consistently elevates the organization’s unique brand

  • Brainstorm, write, and edit all content needed by various departments for web and print collateral
  • Communicate with marketing team on design choices for all digital and print col
  • Develop and maintain consistent branding and messaging across all digital and non-digital marketing collateral and platforms, while creating collateral that captures the target audience it is intended for
  • Provide artistic direction for collateral and materials for all exhibitions, programs, memberships, tours, events, products, event rentals, and services including but not limited to PowerPoint presentations, catalogues, flyers, banners, branded/promotional items, pamphlets, brochures, invitations, media kits, GIFS, e-blasts, holiday cards, letter heads, envelopes, rack cards, nametags and business cards
  • Work closely with external web designer and provide web content and design updates in a timely manner; understand the basics of how to update web content and work with web designer to implement
  • Oversee all print production and collateral distribution needs from printer/vendor price comparisons to delivery of final product through coordination of in person meetings as needed, pick-up and drop-off of equipment for programs/events, and distribute printed collateral internally and to partner sites; submit work orders to external vendors and contractors
  • Archive, organize, and improve internal system for all marketing materials

Digital Engagement, Community Outreach, Programs & Events
• Strategically manage, maintain, and engage audiences through the organization’s social media accounts including Facebook, Instagram, Twitter, LinkedIn, Flickr, YouTube and Pinterest, with an overall goal of building audience capacity through human interaction and engagement

  • Intentionally interact with program and event attendees to capture audience feedback, photos, and videos to be posted on social media channels in real-time
  • Attend internal and community events and programs to market the institution
  • Build relationships with groups across various sectors including but not limited to social, religious, and service organizations.
  • Byild strategic partnerships with key community organizations with end goal of building audiences for the institution

Reporting, Data, Consumer Analytics
• Ensure attendance growth and analyze metrics for programs and events on a daily basis

  • Track comprehensive data on the conversion rates of implemented strategies for marketing campaigns
  • Producing timely reports for campaign deliverables and developing contingency strategies as needed
  • Oversee accurate record keeping of all interactions with audiences from review sites, social media, email platforms, and all other channels

• A natural researcher with a knack for creative writing and a love for museums and the arts

  • Genuine curiosity to learn about the arts and keep up to date with the latest art news
  • Creative thinker with great energy and out of the box ideas
  • Ability to handle multiple projects and priorities in a fast-paced environment
  • Flexibility to work evenings and weekends on a regular basis is a must
  • Demonstrates positive, “can-do” attitude, flexibility, teamwork, and attention to detail; strong planning and organizational skills
  • Takes initiative and is able to handle a high volume of work while adhering to deadlines
  • Willingness to learn and grow, coachable, and goal driven
  • Maintains professional appearance and demeanor at all times

Required Knowledge and Skills:
• Exemplary writing, editing skills, and content creation skills are a must

  • Familiarity with Adobe Creative cloud software; graphic design skills preferred and are a plus
  • Experience planning, creating and executing marketing strategies and campaigns
  • Experience with email marketing platforms such MailChimp and Constant Contact are a must
  • Advanced use of social media platforms and analytics
  • Advanced skills in Microsoft Office Suite products (Excel, Word, PowerPoint, Outlook)
  • Ability to operate a computer and general office equipment
  • Excellent oral, written, interpersonal, and customer service skills

Required Education and Training:
Bachelor’s Degree (BA) degree in marketing, consumer analytics, communications, journalism, advertising or related fields and at least 4 years of combined professional experience in nonprofit marketing roles that encompass the duties outlined in the above areas of responsibility.

Preferred: Master’s Degree in the areas listed above with 3 years of professional experience within an arts based nonprofit organization preferred. Marketing experience in a nonprofit institution setting preferred.

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